Exhibiting at events and trade shows alongside competitors exemplifies the importance of finessing exhibition stands. It’s imperative to stand out from the crowd to gather data, sales and generate a return on investment from attending the event.
Utilising new technology in stands and displays is a guaranteed way of generating a buzz at exhibitions. There’s an increase in use cases of virtual reality (VR) and artificial intelligence (AI) in exhibition stands with many experts suggesting that these innovations can increase footfall.