Events and expos can be bustling hives of opportunity—or absolute chaos if you’re not ready. It’s all about standing out, grabbing attention and leaving people with a lasting impression. And guess what? Design is your secret weapon. From beautifully crafted print materials to a booth that screams “come talk to me!”, the way you present yourself can make all the difference.
Here at Printdesigns, we believe in the power of great design to not just get noticed, but to be unforgettable. Fancy upping your event game? Here’s our playful yet professional guide to stealing the show in style.
Prep Like a Pro—with a Design Twist
Before you’ve even set foot in the event hall, your prep game needs to be tight.
Banish Boring
Don’t just hand out any old thing, business cards, flyers or leaflets. Make sure your assets wow. Think bold colours, funky layouts, integrate technology and revolutionise your stands. Bonus tip? Go for a non-traditional size or shape for instant intrigue.
Be Bold, Go Beyond
Of course, you can’t stop at business cards. Get creative with brochures, postcards or foldable printouts that tell your story in a visually stunning way. A beautifully designed piece doesn’t get shoved into a bag—it becomes a lead generator.
If the event lets you connect beforehand, craft some stunning digital promos and get all your marketing collateral ready for the event. A well-designed stand design or even simple branded goods email invite or social media teaser graphic sets high expectations for what you’re about to bring.
Preparation is key. But preparation with killer assets? Now we’re cooking.
Become the Loudest, Brightest, Most Fun Stand Around
Forget blending in. The secret to a successful expo is being the one people remember, and good design is your best friend here.
Design a Booth That Turns Heads
Your booth is like a shop window—you wouldn’t just put a few posters up and hope for the best, would you? Go bold with cohesive branding, eye-catching graphics and colours that pop. Shell out for decent backdrops, banners, and display stands. First impressions are imperative.
Think Insta-Worthy
Add a touch of fun with something picture-worthy for attendees. A quirky photo backdrop, a branded prop or even an oversized version of your product will get people snapping pics—and tagging you online. Free user generated marketing, anyone?
Be Playful with Giveaways
Step aside, boring pens. Think beautifully designed tote bags, patterned notebooks, or funky keyrings that people will actually want to use. Have fun but keep it on-brand!
And honestly, you don’t have to be a big-shot brand to make an impact. Creativity always trumps budget.
Stand Tall With Printdesigns
Your event stand and collateral aren’t just accessories—they’re the heart and soul of your expo strategy. From lightweight banner stands to custom-designed modular displays and impeccably printed materials, every little detail can contribute to your success.
With years of experience in designing and supplying portable exhibition displays, Printdesigns is here to make your life easy—and your brand unforgettable. Don’t just attend an expo; OWN it.
We’re ready when you are—get in touch and let’s create something brilliant together. Cheers to standing out!